David Blackmoore is a jointly owned brand by creative directors Asaju Samuel and Asiafa Oghenefego, whose shared passion for fashion and cultural impact naturally led to the establishment of the brand in 2015.

David Blackmoore fully embodies the fashion excellence of the African Heritage that most of its design draws inspiration from. Celebrating the culture and forward thinking innovation that is uniquely African, David Blackmoore aims to revolutionise global fashion by standing as a paragon of culture and excellence, expertly blending creativity with timeless elegance to create designs that speak volumes through the echoes of time past and the projections of time to come. 

Davidblackmoore has established a strong brand reputation among fashion-forward youths across Africa and Globally. The primary challenge was translating that distinctive brand experience and aesthetic into a compelling digital experience that resonates with customers online.

As the main designer and Framer developer, I handled:

Design & Framer Development: Created a modern website using Framer that works well on all devices.

Shopify Development: Built the website using Shopify

The art direction successfully depicts Davidblackmoore as a youthful, aspirational fashion brand that feels both locally authentic (African youth culture) and globally relevant (contemporary streetwear). It balances commercial functionality with artistic storytelling, creating an immersive brand experience that resonates with fashion-forward young consumers.

Here's how:

Visual Design: Strong brand consistency across the "LOVENOW" collection with vibrant, surf-inspired graphics

Typography: Bold typography mixing modern sans-serif fonts with playful, colorful brand elements

Photography: Lifestyle photography featuring silhouetted figures against dramatic landscapes

Animations: Added subtle animations that help guide users and draw attention to important things without being distracting.

Collaborating with Davidblackmoore to develop their digital presence as an African fashion brand poised to transform the global fashion landscape was an extraordinary experience. It's incredibly rewarding to see how the website has helped propel the brand toward its vision of becoming a global luxury fashion powerhouse.

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