Madison Website Redesign

Madison is a technology consulting firm that delivers secure, intelligent, and compliance-driven technology solutions for modern enterprises. Madison was created to bring precision and integrity to enterprise transformation. Whether it’s scaling digital infrastructure, building secure systems, or navigating complex regulations, we make technology real, secure, and accountable.

The primary objectives for the website redesign were to:

• Update the brand image: Build a modern, trustworthy website that shows how intention Madison as a business is.

Update the user experience: Design a simple interface that lets visitors find what they need quickly.

Increase conversion rates: Use smart design and content to encourage more client bookings and create projects.

Mobile responsiveness: Make sure the site works perfectly on phones and tablets, since according to research 75% of users browse on mobile.

As the main designer and Framer developer, I handled:

Design & Framer Development: Created a modern website using Framer that works well on all devices.

Content structuring: Set up pages like Home, About us, Services, Blog, and Contact us to clearly show what Madison can offer to clients.

CMS Integration: Built a scalable system so Madison's team can easily add blog posts and make changes themselves.

I focused on creating a clean, professional website that still feels friendly.

Here's how:

Visual Design: Used soft colors and lots of white space to create a calm, welcoming feel.

Typography: Chose clean, modern fonts that are easy to read and look current.

Imagery: Added real photos that tech clients and founders can relate to and trust.

Animations: Added small animations that help guide users and draw attention to important things without being distracting.

I completed this project in three weeks, working closely with Madison's founder and core team.

Discovery Phase: Met with the team to understand their goals, define success for the project and who they want to reach.

Planning: Created wireframes and clickable prototypes to show how the site would work.

Getting Feedback: Had regular check-ins to make sure the design matched their vision.

Building & Testing: Built the site in Framer and tested it thoroughly on all devices.

Challenges

The main problems I solved were:

Making Complex Ideas Simple: Turned Madison's complicated former site into easy-to-understand content.

Looking Good While Working Well: Made sure the site was both attractive and easy to use.

Tight Deadline: Finished everything in just two weeks to launch

After launching, the new website performed much better:

Increased conversion rates: Client bookings went up significantly with an increase of up to 40%.

Better Engagement: People stayed on the site 30% longer, showing they found it more interesting.

Mobile Success: Mobile users engaged 60% more thanks to the responsive design.

Faster Loading: Pages loaded 85% faster, which meant fewer people left the site immediately.

The redesign successfully transformed Madison's online presence to match their clientele’s perception of technology. Working together, we created a modern website that reflects their brand and gets better results. This project shows how good design and framer development can improve a business's online impact.