Afrinvestor is a comprehensive investment platform that enables users to trade and invest in different financial instruments, including Equities like Nigerian stocks, FGN Savings Bonds, Treasury bills, Commercial papers, Equities, Afritrack, IPO instuments for notable companies and more.

I led the design efforts of the web platform with a user-centered approach, ensuring end-to-end usability focusing on simplifying the onboarding process for new users, and providing a visually striking interface with intuitive flows. This allows users to easily navigate and invest in high-earning investment vehicles that align with their financial goals and risk appetite.

The design has increased onboarding by over 30%, reduced churn rate by 15% and led the company to service 200,000 users with an AuM of over $10 million dollars.