Hanif’s Foods Website Redesign

Anush | Ex-Freshworks

Verified

Framer Designer

Product Designer

Web Developer

Figma

Framer

Rive

Food & Beverage

Hanif’s Foods: A Modern Website Redesign for a Legacy FMCG Brand

Client Hanif’s Foods

Industry Packaged Foods / FMCG / Consumer Goods

Overview

This is a work-in-progress redesign of the full Hanif’s Foods website. The goal is to transform an outdated, non-responsive site into a modern, cohesive, and product-focused digital experience that reflects the brand’s quality and heritage.

Challenge

Hanif’s Foods is a well-known food brand with a long-standing reputation in traditional and packaged products. However, their previous website didn’t reflect the brand’s evolution — it was outdated, non-responsive, and lacked clear product storytelling.

Key challenges included:

A legacy layout that felt cluttered and hard to navigate

Lack of modern brand presence or emotional connection

No clear product hierarchy or highlight of hero SKUs

Poor mobile usability and slow load performance

No visual consistency across pages

The goal was to create a modern, credibility-building digital presence that appeals to today’s consumers while honoring the brand’s heritage.

Work in Progress: Solution Approach

1. New Visual & UI Direction

We’re developing a clean, modern design foundation with:

updated typography

brighter, food-friendly color palette

elevated product photography space

structured layouts for clarity and hierarchy

This sets the tone for a more polished, premium brand impression.

2. Re-architecting the Site Structure

A new IA is being mapped to guide users through:

product categories

best-sellers

recipes or usage ideas

brand story and quality standards

The aim is to make discovery intuitive and enjoyable.

3. Product-Centric Experience

Product detail templates are being redesigned with:

ingredients

packaging info

usage suggestions

visuals and certifications

This approach helps turn products into hero assets.

4. Brand Storytelling & Trust

We’re crafting new sections that highlight:

heritage

sourcing standards

hygienic processes

certifications

This helps build emotional confidence for consumers.

5. Responsive & Accessible Build

The redesign prioritizes:

mobile-first layouts

performance optimization

WCAG-friendly color contrast and type sizes

Ensuring the site feels modern and easy to use across devices.

Expected Impact

Once completed, the redesign will deliver:

a modernized brand presence

stronger product visibility

improved mobile experience

cohesive storytelling

ready foundation for marketing, SEO, and e-commerce

Core Capabilities

Full Website Redesign

UI/UX Design for FMCG

Information Architecture

Brand Storytelling & Content Structuring

Responsive Web Design

SEO & Performance Optimization

Product Visual System

Let’s Build What’s Next — Together.

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —

👉 Visit my website or Book a call here to start the conversation.

Like this project

Posted Nov 13, 2025

Redesigned the full site with a clean UI, stronger storytelling, and a product-first layout that elevates Hanif’s Foods as a trusted FMCG brand.

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Timeline

Oct 29, 2025 - Ongoing