LeadNorth: Bold Digital Presence for a B2B Sales Agency

Anush | Ex - Freshworks

Completed work

Brand Design

Framer Designer

Web Developer

Figma

Framer

Google Analytics

Professional Services

LeadNorth: Building a Bold Digital Presence for a B2B Sales Agency

Client

LeadNorth

Industry

B2B Sales / Demand Generation / Outbound Strategy

Challenge

LeadNorth, a B2B outbound sales agency, needed a website that matched their ambitious market positioning. While their methodology was proven, their digital presence lacked structure, persona-driven storytelling, and clear conversion paths. They needed a scalable, modern site to win trust with SaaS scale-ups, IT providers, and consultancies across NL and DACH.

Solution

We built a high-trust, bold web platform in Framer by:

User Flow & IA — structured around clear sections: Homepage, Solutions, About, Clients, Careers, and Contact.

UI/UX Design — minimal, Nordic-inspired visuals with bold typography and subtle purposeful motion.

Persona Storytelling — crafted benefit-driven messaging for CCOs, Sales Directors, CMOs, and Account Executives with outcomes (400%+ opportunity, 5x meetings, etc.).

Case Study & Client Logos — positioned LeadNorth with proof of credibility for complex B2B sectors.

Web Development (Framer) — fully responsive build with conversion flows, multilingual support (EN/NL), and CMS-ready structure.

Live Link

Results / Impact

We measured the impact of LeadNorth’s new site not only by its sharp design, but by how it elevated their positioning and lead generation:

Bold Positioning — the brand now communicates “high-trust, high-impact” outbound methodology.

Persona-Relevant Flows — tailored messaging speaks directly to decision-makers in complex B2B sales.

Conversion Ready — CTA-driven design supports discovery calls and sales bookings.

Scalable Framework — modular sections allow easy addition of solutions, cases, and careers over time.

Let’s Build What’s Next — Together.

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —

👉 Visit my website or Book a call here to start the conversation.

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Completed work

Posted Jul 31, 2025

As a full-stack brand, UX designer & web developer, I repositioned brand & rebuilt the site to align with the expectations of product-first, enterprise buyers.

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