Built with Framer
LeadNorth: Bold Digital Presence for a B2B Sales Agency
Anush | Foundrline.com
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Sandor Kerst, LeadNorth
Oct 24, 2025, Client
Posted Jul 31, 2025
As a full-stack brand, UX designer & web developer, I repositioned brand & rebuilt the site to align with the expectations of product-first, enterprise buyers.
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Timeline
Oct 18, 2025 - Oct 23, 2025
Clients
LeadNorth
LeadNorth: Building a Bold Digital Presence for a B2B Sales Agency
Client
LeadNorth
Industry
B2B Sales / Demand Generation / Outbound Strategy
Challenge
LeadNorth, a B2B outbound sales agency, needed a website that matched their ambitious market positioning. While their methodology was proven, their digital presence lacked structure, persona-driven storytelling, and clear conversion paths. They needed a scalable, modern site to win trust with SaaS scale-ups, IT providers, and consultancies across NL and DACH.
Solution
We built a high-trust, bold web platform in Framer by:
User Flow & IA — structured around clear sections: Homepage, Solutions, About, Clients, Careers, and Contact.
UI/UX Design — minimal, Nordic-inspired visuals with bold typography and subtle purposeful motion.
Persona Storytelling — crafted benefit-driven messaging for CCOs, Sales Directors, CMOs, and Account Executives with outcomes (400%+ opportunity, 5x meetings, etc.).
Case Study & Client Logos — positioned LeadNorth with proof of credibility for complex B2B sectors.
Web Development (Framer) — fully responsive build with conversion flows, multilingual support (EN/NL), and CMS-ready structure.
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Tags
Product Design & Strategy
UI/UX Design for B2B Websites
Persona-Led Storytelling & Copywriting
Web Development (Framer CMS)
Conversion Optimization & Lead Generation
Accessibility-First Web Design
Modular Design Systems
Multilingual & Localization Ready
Let’s Build What’s Next — Together.
If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —
👉 Visit my website or Book a call here to start the conversation.