CtrlPlain

AI for Sales / SaaS / RevOps

Sales teams lose productivity to scattered data, manual reporting, bloated tech stacks, and time-consuming admin tasks. Instead of focusing on closing deals, reps spend hours searching CRMs, logging data, and juggling tools. CtrlPlain’s founders set out to solve this by creating an AI-powered SalesOps agent — but needed a platform and brand experience that made the complex AI capability feel clear, valuable, and trustworthy to revenue leaders.

We helped CtrlPlain bring their vision to life through:

User Flow Mapping — structured the narrative around daily sales problems (data entry, forecasting, prioritization) and showed how CtrlPlain solves each one.

Information Architecture — organized features into core solution pillars: AI Customer Engagement, AI Task Management, AI Alerts & Suggestions, Content Generation, and AI Analytics.

UI/UX Design — designed a modern, enterprise-grade interface that feels intelligent but approachable, emphasizing trust, clarity, and performance.

Copywriting & Messaging — positioned CtrlPlain as a “SalesOps Agent” that saves 200+ hours per rep/year, focusing on outcomes (conversion, efficiency) rather than just features.

Web Development — responsive build optimized for conversions with demo requests, sign-up flows, and scalable sections for use cases and integrations.

We measured the impact of CtrlPlain’s new platform not only by its design quality, but by how it made AI adoption in sales feel actionable and measurable:

Clear Value Story — simplified messaging connects the product directly to sales leader pain points.

Premium Positioning — design elevates CtrlPlain from early-stage AI tool to enterprise-ready platform.

Conversion Ready — demo and sign-up CTAs encourage faster pipeline growth.

Future-Proofed — modular design scales with new AI capabilities and integrations.

Product Design & Strategy

AI/ML-Driven UX Design

SaaS UI/UX for Enterprise

User Flow & Information Architecture

Copywriting & Outcome-Focused Messaging

Responsive Web Development

Design Systems for SaaS Platforms

Conversion Optimization for B2B

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —

👉 Visit my website or Book a call here to start the conversation.