Partnering with Kendake Honey to Go-to-Market

Business Development Specialist

Overview

Kendake Honey is an award-winning socially conscious company delivering organic certified honey together with its community of bold African female farmers from West Africa. The company needed to develop its go-to-market strategy to enter the UK market. We partnered together for three months to execute a business development project that would equip them with everything they needed to grow their business in the UK.

Outcome

Kendake Honey was able to launch their go-to-market strategy in the UK market and engage with dozens of prospects within their different market segments by leveraging their lead list and sales scripts tailored to each buyer persona. Results for closed deals are forthcoming!

Client Testimonial

Michelle was contracted to work with us at Kendake Honey to develop our go-to-market strategy for the UK market and help prospect our ideal prospective customer. Michelle was incredibly thorough in her approach and provided a detailed and expansive body of work.

She broke the process down into four simple phases with business development deliverables in each phase which included defining our ideal customer profile and buyer persona, crafting our marketing messages (scripts for marketing outreach), defining our business development process and developing our sales assets required to promote the product throughout the sales cycle.

I am extremely particular about working with people who have a high capacity to paying attention to detail and is a skill set that I highly regard. I can confidently say that Michelle not only surpassed my expectations but provided a learning opportunity for myself during the process.

If you are looking for someone who is thorough, consistent, has a strong work-ethic and a high capacity of paying attention to detail - then Michelle is the right person for you. Michelle has an in-depth knowledge in business development, marketing and sales strategies that has been extremely useful to our business. Finally, a personal favourite is that I was met with an intentional, bubbly and uplifiting personality on every call, e-mail and all other forms of interaction. Thank you for all your support Michelle!

The Project

We approached this project in four phases with business development deliverables in each phase:

Defining the ICP (Ideal Customer Profile) and Buyer Persona, which are semi-fictional representations of the ideal consumer and customer. In addition, conducting direct competitor market research to leverage competitor insights.

Crafting Marketing Messaging, which included their marketing unique selling proposition and scripts for outbound outreach communication (e-mail script, phone call script).

Defining the Business Development Process, which included determining the buyer’s journey and which steps your prospect needs to take to become a customer.

Developing the marketing/sales assets needed to promote the product throughout the sales cycle.