Marketing to Increase Brand Awareness for Natural Products
Michelle Juarbe
Digital Marketer
Overview
Naturra, a family-owned and -operated all-natural products company, wanted to level up its social media marketing efforts to reach more interested audience segments and increase its website traffic. We partnered to strategize and execute a social media advertising campaign to help increase brand awareness and website traffic.
Outcome
+68,120 people reached through Meta ads
9,000 estimated ad recall lift (people)— surpassing the industry benchmark of 10%
65,778 new website visitors (a 45% increase for the site)
Client Testimonial
Michelle is results-driven. She's an impressive asset of digital marketing knowledge and strategic insights. Her creative mind never stops working until every detail is aligned to meet our marketing objectives. She helped us achieve our goals!
The Project
One of the biggest challenges in this project was finding the right people interested in its products. I partnered with the client to conduct extensive market research, industry benchmarking, and campaign analysis to gain an in-depth understanding of the client’s ideal audience and develop a strategic social media plan that would deliver the highest possible outcome.
Setting up a Catalog campaign on Meta ads using a full-funnel strategy to drive traffic to their website.
Top-of-the-funnel ad creatives were set up with a brand awareness objective to A/B test different audiences.
Audience lists were created based on top performance for retargeting campaigns later down the middle-of-the-funnel and bottom-of-the-funnel.
A separate catalog campaign was set up to target those who had previously visited the company’s website, viewed a specific product, or added an item to their cart but had yet to purchase.
