UX Audit & website redesign

Understanding the product

Understanding the target audience and common user journey

Heuristic evaluation

Accessibility evaluation (A, AA, AAA check)

Visual design evaluation

Creating a new site map, user flow and wireframes

Redesign the UI adhering to the visual style and copywriting style while taking into account the principles of UX and visual hierarchy

The client: Chromahair is a local, small, authentic hairdressing salon that offers a wide range of services for those who want to emphasize their uniqueness and exclusivity.

To improve the overall user experience of the web page by identifying and addressing usability issues;

to take into account accessibility constraints;

to improve the design and layout within the strict brand guidelines.

I categorized and highlighted elements by categories:

🟢 Green - It is good, keeping it as is.

🟡 Yellow - Small changes required.

🔴 Red - Removing element or changing fully.

After analyzing the user's journey through the web page of the salon to get information about the salon and its services, I suggested rebuilding the site mapping by reducing the number of pages and the structure of each page, placing relevant information together.

The new design incorporates all the suggestions above. As a result, I've achieved the following:

Matching the AA, and AAA contrast standards for all text and background on the website

Redesigned the Home page to make it more converting and clear

Enhanced the layout, typography hierarchy(font size, font heights, line height) and colour contrast across all pages to improve information hierarchy

Improved the service page list

Enhanced UX by reorganizing information placing relevant and similar one in one place

Added more neutral colours into the pallet to create a clear, easy feeling

The whole process of Auditing & Redesigning this website took me 10 days.

As an addition to the whole process, I would suggest to a client a few more things to update or add across the website to build more credibility and get clients to know their masters and the work they do.

If your product needs auditing and redesigning, contact me.