2014-2022

As the Creative Lead of the ACSA, I developed over 40 unique event brandings during my tenure ranging from Annual Meetings to Awards Ceremonies. I worked collaboratively with the events program manager and the AV team to create immersive experiences on a nonprofit budget. We got crafty with animations, lighting, carpet choices, and more. The result was a series of experiences that felt cohesive, immersive, and thoughtfully crafted.

Each touchpoint was an opportunity to unify the brand experience. From the fonts set in italics, the overlay, the colors, each told a story of a palimpsest of experiences. The theme "Ethical Imperative" implied an area of layered overlap and forward motion. We must first identify the ethical rationale behind the decision options then inspire action. The choice of a bold geometric font set in all caps and italics had the gravitas necessary to hold its own within this blurred and animated landscape of imagery.

Overall, the signage combined with the lighting, sound, and other printed materials created a unified brand system that helped people navigate the space.