Designed and built Formeta’s official website — a clean, purposeful identity for a design studio focused on clarity, trust, and craft.

Formeta.studio was designed to communicate the studio’s values — clarity, consistency, and craftsmanship — through a digital experience that feels calm, confident, and refined.

The website balances structure and warmth, showcasing case studies, pricing transparency, and long-term partnerships without falling into the “agency cliché” trap.

Built entirely in Framer, the site focuses on smooth motion, consistent spacing, and typographic hierarchy, using white space as a storytelling tool rather than filler. Every element — from the grid to the scroll behavior — was crafted to reflect Formeta’s design philosophy: make good work look effortless.

Defined site structure, navigation logic, and information hierarchy.

Crafted full-page layouts and responsive design system built for scalability.

Developed a fully responsive, SEO-optimized site with smooth transitions.

Integrated CMS collections for case studies, pricing, and blog posts.

Extended Formeta’s visual language — typography, tone, and motion — across the web experience.

Ensured consistent messaging through microcopy and subtle interactions.

Image optimization and preloading for lightning-fast load times.

Clean Framer setup for easy updates and long-term flexibility.

Before touching visuals, we distilled the narrative: What does Formeta stand for?

The answer shaped everything — tone, pacing, and layout. The language had to sound human, not promotional. The design had to mirror the way we work: clean, grounded, structured.

We mapped a layout system that guides visitors through Formeta’s core ideas:

What the studio does (without overselling).

Why it’s different (through examples, not claims).

How it works (transparency in process and pricing).

This meant building a modular grid and layout system that could expand naturally with future work — the website grows as the studio grows.

The visual system was stripped down to essentials — typography, space, and flow.

No heavy motion or gimmicks, just transitions that feel like natural extensions of thought.

Each element has a role: clarity first, craft second.

Developed fully in Framer for seamless responsiveness and content control.

CMS-driven sections for:

Case studies

Pricing and services

FAQs

Blog & updates

Every page was built for readability and load speed. Image assets were optimized, preloaded, and balanced for performance without sacrificing crispness.

Animations were kept subtle — scroll-based easing, light fades, and crossfades between sections.

The point wasn’t to impress, but to flow.

Delivered a site that runs under 1.5s on load, with SEO-ready meta structure, clean Framer setup, and content modularity for quick client updates.

Clean, confident interface aligned with Formeta’s design ethos.

CMS-driven sections for scalable content and easy editing.

Fluid transitions and understated animations for a premium feel.

Design-first approach — no visual noise, just pure function and rhythm.

The final site is an honest extension of Formeta’s identity — calm, confident, and crafted with care.

It doesn’t try to look like a studio; it feels like one.