It’s a ritual.

This project was about building a world. A modern Agave Spirits House that could live comfortably across tequila, mezcal, hospitality, culture, and long-table moments without leaning on clichés or loud luxury.

We partnered with Dulce Oro to create a complete brand system from the ground up: one that feels patient, grounded, and intentional, just like the spirits themselves.

Agave brands often fall into one of two traps:

Overly rustic and folkloric

Or ultra-polished without soul

Dulce Oro needed something different.

The goal was to:

Move beyond “just a nightcap”

Create a brand that works across ritual, pairing, culture, and celebration

Build a system flexible enough for future expressions, not just one SKU

Everything had to feel premium, but always accessible.

We designed Dulce Oro as a House of Agave Spirits: where every detail supports a slower, more intentional way of drinking.

Our work focused on:

Restraint over excess

Depth over decoration

Clarity over trend-chasing

Every visual decision was tied back to how the spirit is made, poured, and experienced.

Brand book: A complete, usable brand guide that goes beyond visuals while covering tone, ritual language, usage, and real-world application across hospitality, retail, and digital.

Visual identity system: A cohesive system of logos, marks, and symbols designed to scale from bottle to bar menu to brand world.

Typography: A refined serif-led system paired with a modern serif to balance heritage with clarity. Expressive when needed, restrained by default.

Color world: Earth-forward and spirit-led - honeyed golds, agave greens, deep browns, mineral blues, and grounded neutrals. Designed to work in print, packaging, and digital environments.

Mood & imagery direction: Photography and visual references rooted in process, land, fire, glass, and human moments, not staged luxury.

Figma-based system: Everything delivered cleanly, clearly, and ready to scale - from internal teams to future collaborators.

A brand that feels:

Confident without shouting

Premium without trying

Emotional without being abstract

Dulce Oro now has a foundation that can grow across products, markets, and moments - while staying true to its core idea:

Brand strategy & positioning

Brand book & guidelines

Logo system & marks

Typography & color system

Visual direction & moodboards

Figma-delivered brand system