Brand identity, visual system, and brand book
Dulce Oro is not a bottle.
It’s a ritual.
This project was about building a world. A modern Agave Spirits House that could live comfortably across tequila, mezcal, hospitality, culture, and long-table moments without leaning on clichés or loud luxury.
We partnered with Dulce Oro to create a complete brand system from the ground up: one that feels patient, grounded, and intentional, just like the spirits themselves.
Sneak-peek: Figma page with all the ideas at level 0
The challenge
Agave brands often fall into one of two traps:
Overly rustic and folkloric
Or ultra-polished without soul
Dulce Oro needed something different.
The goal was to:
Move beyond “just a nightcap”
Create a brand that works across ritual, pairing, culture, and celebration
Build a system flexible enough for future expressions, not just one SKU
Everything had to feel premium, but always accessible.
Experimental and Finalised Mood boards
The approach
We designed Dulce Oro as a House of Agave Spirits: where every detail supports a slower, more intentional way of drinking.
Our work focused on:
Restraint over excess
Depth over decoration
Clarity over trend-chasing
Every visual decision was tied back to how the spirit is made, poured, and experienced.
What we built
Brand book: A complete, usable brand guide that goes beyond visuals while covering tone, ritual language, usage, and real-world application across hospitality, retail, and digital.
Visual identity system: A cohesive system of logos, marks, and symbols designed to scale from bottle to bar menu to brand world.
Typography: A refined serif-led system paired with a modern serif to balance heritage with clarity. Expressive when needed, restrained by default.
Color world: Earth-forward and spirit-led - honeyed golds, agave greens, deep browns, mineral blues, and grounded neutrals. Designed to work in print, packaging, and digital environments.
Mood & imagery direction: Photography and visual references rooted in process, land, fire, glass, and human moments, not staged luxury.
Figma-based system: Everything delivered cleanly, clearly, and ready to scale - from internal teams to future collaborators.
Color Palette inspired by the Dulce Oro Spirit
Logo Variations and Typography
The result
A brand that feels:
Confident without shouting
Premium without trying
Emotional without being abstract
Dulce Oro now has a foundation that can grow across products, markets, and moments - while staying true to its core idea:
Every pour carries meaning.
Sneak peek into the Brand book
Tools & deliverables
Brand strategy & positioning
Brand book & guidelines
Logo system & marks
Typography & color system
Visual direction & moodboards
Figma-delivered brand system
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Posted Jan 4, 2026
Built a complete brand identity and visual system for Dulce Oro, an Agave Spirits House rooted in ritual, restraint, and long-table moments.