White Hibiscus Capital is a Delaware, USA-based early-stage Venture Capital company providing funding to technology-enabling commerce startups in West Africa.

Brand Voice: Genuine, Helpful, Clear, Empathy 

First, we created a brand identity with a modern and minimal approach for White hibiscus capital, leveraging on the Hibiscus Stigma as the centre of the logo. The stigma represents fertilization and increase which further reinforces WHC’s mission to shape the future through value-add

Creating the website UI

After creating the style guide, we started working on the website UI maintaining the modern and minimal approach, yet properly conveying important information.

We created a full brand guideline for the WHC brand and this includes some social banners and other brand collaterals.