Liquid Crystal (Web Design / Brand Identity)

Liquid Crystal crafts sophisticated digital solutions where luxury heritage meets technological innovation. As a boutique consultancy, they guide prestigious brands through digital transformation - from fashion houses and fine jewelry makers to beauty and consumer goods.

My role centered on brand identity, web design, and interactive storytelling. The WebGL orb, inspired by nematic liquid crystals, responds to user interaction - a visual metaphor for the brand's adaptable voice. The site invites visitors to curate their own journey, with a custom-built interface that allows them to personalize their content exploration - reflecting Liquid Crystal's belief that digital experiences should be as bespoke as the luxury brands they serve.