Recap | Brand Design

Recap is a dynamic showcase of diverse brand identities, representing a synthesis of high-level design work across various industries. This comprehensive collection was developed to serve as both a visual benchmark and a strategic portfolio of high-performance branding. The goal was to take distinct project requirements—from tech startups to lifestyle ventures—and transform them into a visually cohesive, professional experience that demonstrates creative depth.

By working with a wide range of brand elements, the creative direction focused on building unique visual languages, logotypes, and scalable systems. Diverse project visions were turned into high-value digital assets that establish each brand as a sophisticated leader in its respective space.

As the Lead Brand Designer, the end-to-end identity process was managed for each project:

Brand Identity Development: Crafting unique logotypes and marks that capture the core essence of every individual project.

Visual Systems Architecture: Organizing color palettes, typography, and graphic elements into scannable, intuitive brand guidelines.

Information Architecture: Designing the layout of the "Recap" collection to ensure a rhythmic, engaging flow between different brand stories.

Digital Asset Integration: Seamlessly incorporating brand colors, custom iconography, and UI elements into a cohesive, multi-project narrative.

Art Direction: Establishing a "Modern-Professional" aesthetic that balances creative edge with corporate-level reliability.

Brand Design & Creative Direction: Martina Drebnica

Project Strategy: Developed in collaboration with various independent clients and startups.

Note: All logotypes and brand systems shown were developed based on specific project requirements and client visions.