Deep-Tech Presentation System Design for BTLABS

BTLABS provides the decentralized compute infrastructure essential to the Bittensor ecosystem. I was brought on to design a comprehensive presentation system that captured a specific "deep-tech" aesthetic—one that speaks the language of high-level engineering while maintaining a premium, polished feel.

BTLABS provides the decentralized compute essential for AI. They needed a "deep-tech" aesthetic that felt less like a PowerPoint and more like a high-end engineering terminal.

The Goal: Move beyond bullet points to create a narrative that reinforces BTLABS’ position as a premium infrastructure partner.

How do you explain subnet validation to an investor without losing the technical soul that researchers respect?

The Gap: Technical depth vs. Narrative clarity.

The Solution: A "Refined Engineering" approach. I built a system where the design doesn't just hold the data—it elevates it.

As the Lead Designer, I translated abstract decentralized concepts into a tangible brand language.

Presentation Strategy: Turning dense data into a persuasive story.

Information Design: I custom-built diagrams for infrastructure flows (goodbye, generic icons).

The Toolkit: Developed a scalable, high-performance template for investor and researcher decks.

We ditched the "corporate blue" for a dark, high-contrast palette and technical typography.

"Precision is the ultimate sophistication." I utilized clean grids and intentional negative space to let the complex data breathe. Every icon and diagram was crafted to feel "native" to the world of decentralized compute—sharp, structured, and modern.

The result is a system that allows BTLABS to communicate with authority at scale.

Streamlined Workflow: The team can now generate high-stakes decks in half the time.

Brand Positioning: BTLABS is now visually solidified as a leader in the AI space.

Investor Ready: A polished, cohesive identity that builds immediate trust.

Design as Translation: In deep-tech, my job is to translate "complex" into "trustworthy."

Authority through Precision: A premium feel comes from clean grids and technical accuracy, not fluff.

Graphic Design: Martina Drebnica