Deep-Tech Presentation System Design for BTLABS
Martina Drebnica
Verified
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What the client had to say
Martina can bring complex concepts to life and make them stand out with clarity. Always good attention to detail and makes us look great every time!
Jose Rios, Blockscale Solutions
Feb 18, 2025, Client
Posted Jan 12, 2026
Presentation System: I designed a premium visual system for BTLABS to translate complex AI data into a clear, authoritative brand.
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Timeline
Jan 30, 2025 - Jan 31, 2025
Clients
Blockscale Solutions
Presentation Design for BTLABS
BTLABS provides the decentralized compute infrastructure essential to the Bittensor ecosystem. I was brought on to design a comprehensive presentation system that captured a specific "deep-tech" aesthetic—one that speaks the language of high-level engineering while maintaining a premium, polished feel.
The Mission
BTLABS provides the decentralized compute essential for AI. They needed a "deep-tech" aesthetic that felt less like a PowerPoint and more like a high-end engineering terminal.
The Goal: Move beyond bullet points to create a narrative that reinforces BTLABS’ position as a premium infrastructure partner.
The Challenge: Complexity vs. Clarity
How do you explain subnet validation to an investor without losing the technical soul that researchers respect?
The Gap: Technical depth vs. Narrative clarity.
The Solution: A "Refined Engineering" approach. I built a system where the design doesn't just hold the data—it elevates it.
Presentation Overview
My Role: From Strategy to System
As the Lead Designer, I translated abstract decentralized concepts into a tangible brand language.
Presentation Strategy: Turning dense data into a persuasive story.
Information Design: I custom-built diagrams for infrastructure flows (goodbye, generic icons).
The Toolkit: Developed a scalable, high-performance template for investor and researcher decks.
Art Direction: "Refined Engineering"
We ditched the "corporate blue" for a dark, high-contrast palette and technical typography.
"Precision is the ultimate sophistication." I utilized clean grids and intentional negative space to let the complex data breathe. Every icon and diagram was crafted to feel "native" to the world of decentralized compute—sharp, structured, and modern.
BTLABS Cover: Setting the tone with a high-end look for decentralized AI.
The Impact
The result is a system that allows BTLABS to communicate with authority at scale.
Streamlined Workflow: The team can now generate high-stakes decks in half the time.
Brand Positioning: BTLABS is now visually solidified as a leader in the AI space.
Investor Ready: A polished, cohesive identity that builds immediate trust.
Key Takeaways
Design as Translation: In deep-tech, my job is to translate "complex" into "trustworthy."
Authority through Precision: A premium feel comes from clean grids and technical accuracy, not fluff.
Project Credits
Graphic Design: Martina Drebnica