Brand Identity & Creative Systems: A Design Compilation
Martina Drebnica
Brand Identity & Strategic Design: A Visual Compilation
A curated selection of diverse visual identities, from hospitality and marketing to humanitarian and personal brands.
01. Calma | Humanitarian Non-Profit
The Challenge: Building a brand from scratch that conveys both professionalism and empathy.
The Approach: I developed the full identity for Calma, including logo design, typography selection, and a color palette that reflects their mission. The goal was to create a visual presence that feels trustworthy and accessible, ensuring their humanitarian message resonates across all social platforms.
Role: Visual Identity (Logo & Branding) & Content Strategy.
Content Design: A set of core social media assets using a consistent visual language to communicate brand values.
02. Noelia Corso | Lactation Consultancy
The Challenge: Creating a warm, human-centered personal brand.
Personal Brand Logo: A delicate visual mark designed to represent the bond and support inherent in maternity care.
The Approach: For Noelia’s brand, I designed a visual system from the ground up. I focused on soft palettes and welcoming typography to build trust with her community. The final result is a brand identity that frames her expertise in a gentle, supportive, and professional aesthetic.
Role: Brand Design & Social Media Layouts.
Personal Identity: Logo and visual system designed to convey warmth, trust, and expertise.
02. Enjoy Senses | Boutique Beach Hotel
The Challenge: Creating a brand identity that captures the essence of a premium coastal retreat while remaining versatile for physical applications.
Logo Design: A playful visual mark inspired by the coastal environment and a premium guest experience.
The Approach: I developed the full visual identity for Enjoy Senses, including the logo design and a comprehensive set of brand guidelines. To bring the brand into the physical space, I designed various merchandising items, such as custom apparel and t-shirts, ensuring a cohesive and high-end experience for hotel guests.
Role: Visual Identity (Logo & Branding), Brand Guidelines & Merchandising.
Visual Identity System: An overview of how the vibrant textures and colors create a cohesive, immersive retreat aesthetic.
03. Project Affairs | Marketing Consultancy
The Challenge: Developing a professional and modern identity for a business development firm that reflects strategic expertise.
Corporate Logo: A clean, strategic mark designed to reflect business development and professional growth.
The Approach: I focused on creating a clean, impactful logo that establishes immediate credibility for Project Affairs. Beyond the initial branding, I designed and developed the website to serve as a central hub for their consultancy services, ensuring a seamless digital presence that aligns with their corporate goals.
• Role: Visual Identity (Logo Design) & Web Design.
Digital Branding: Application of the visual identity across web layouts to establish immediate market credibility.
Credits & Tools
Graphic Designer: Martina Drebnica
Brand Identity, Social Media Strategy, and Visual Direction.
Adobe Illustrator, Photoshop, Figma, and Canva.
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Posted May 15, 2026
A curated selection of diverse brand launches, featuring full visual identities and strategic assets for hospitality, marketing, and professional consultancies.
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Calma
