Website Revamp & Social Strategy for Formmity

Formmity isn’t just a tool; it’s where elite brand strategists do their best work. However, their digital presence needed to catch up to the sophistication of their service. We partnered with Formmity to execute a complete digital evolution—bridging the gap between complex software utility and high-end aesthetics.

The challenge: The primary goal was to eliminate "brand friction." Formmity needed a visual identity and a website that clearly articulated who they are, who they serve, and exactly how their platform simplifies the intricate process of brand building. The design had to feel intuitive, unmistakable, and premium.

Throughout the design phase, our primary objective was to translate Formmity’s strategic depth into a high-performance digital interface. We focused on building a cohesive visual language that bridges the gap between complex software utility and high-end brand aesthetics.

A strategic social expansion of Formmity’s identity. This layout bridges the gap between brand utility and a high-end aesthetic through a cohesive, rhythmic design.

Multiple directions were explored to find the perfect synergy between form and utility. We tested various interpretations of the "Formmity" concept, experimenting with alternative layouts and information hierarchies to ensure that the user journey felt intuitive rather than overwhelming.

The chosen version brings it all together: a sophisticated brand management software that balances power with simplicity. By prioritizing clean navigation and bold typography, the final design empowers users to build their own strategic brands within a workspace that feels both inspiring and organized.

Branding: Formmity

Graphic Design: Martina Drebnica

WordPress Development: Morgan McKenzie