✿ Homebody ✿: social media management and community building.

Homebody needed a full social media revival after a 7-month hiatus, as they prepared for their national rollout in Ultastores, website rebrand, and return to direct sales on homebodyworld.com. My goal was to reignite and grow their community, building brand loyalty and positioning their CBD bath soaks as everyday self-care essentials.

To achieve this, I crafted a content strategy that included influencer partnerships for authentic reviews, shared clinical wins to build credibility, and offered tips for integrating self-care into daily routines with Homebody products. I also highlighted behind-the-scenes stories of the brand and founders, promoted mental health advocacy, and created relatable, humor-infused posts that connected with their audience.

This approach honored their milestone as the first Black-owned wellness brand at Ulta while making Homebody an accessible part of everyday wellness.

For Homebody, I crafted an engaging, multi-platform social presence on Instagram, Pinterest, and Threads that blended humor, relatability, and mental health advocacy to create an authentic connection with followers.

I developed custom brand graphics for a polished, consistent look and highlighted the brand's unique wellness approach, including clinical trials of their bath soaks, to build trust and authority. I also led influencer partnerships, aligning with key voices to expand reach and visibility. Through a cohesive brand strategy, I positioned Hey Homebody as a must-follow in the wellness space, transforming engagement and setting the brand apart as a go-to for self-care essentials. 🌿✨