Kahawa Coffee: Black History Month Box Campaign

Kahawa House Coffee is a black owned coffee brand that was ready to start taking more online sales and taking on social media. To honor that, they needed brand graphics that aligned with their new launch. The Black History Box, which is a sampler of all their coffee blends that also includes their newest roast, The Diaspora.

This client had no social media accounts for their brand and was open to direction. Kahawa House Coffee needed:

Branded Black History Month graphics

Promotion assets

Campaign launch directives

Their branding and website was already established, however to communicate important attributes like:

Black Owned

Heritage and history

Direct trade sourcing of their coffee beans

Community

I added a green hue specifically for social media.

Kahawa Coffee’s main specialty is creating roasts from directly sourced Ethiopian coffee. They also source from Kenya, Uganda, and Tanzania.

For the campaign overview, I broke down each week into a unique focus. Each week had 3-4 core marketing activities to promote their new launch, a Black History Month focus, as well as educational and insightful focuses about the coffee brand’s ethics and mission.  

The client opted to make the campaign graphics without the product photos.

The social media graphics were based on educational content that taught the important of coffee history, African history, and the difference between directly sourced and store bought coffee. I also included promotional imagery, event updates, and conversational graphics to support the campaign.

Here are a few of my faves: