About the brand

Sister Stride is a fictional female-only running club aimed at empowering women through fitness and community. The brand embodies simplicity, minimalism, and a strong sense of sisterhood.

The brief for Sister Stride was to create a dynamic and feminine aesthetic that reflects the camaraderie and empowerment within the running community. The design elements needed to be versatile, allowing for easy application across various marketing materials.

For Sister Stride, I developed a typography logo that exudes energy and vitality, with vibrant colors that evoke a sense of excitement and movement. The logo is versatile and can be used across different platforms and materials. Additionally, I created marketing materials such as flyers to further enhance the brand's identity and bring its aesthetic to life.

The use of bold typography and dynamic design elements resonated well with the target audience, effectively conveying the club's message of female empowerment and camaraderie. Overall, the branding kit successfully captured the essence of Sister Stride, fostering a sense of community and belonging among its members.