vectano GmbH | Brand Design for IT company

I had the pleasure of collaborating with the great vectano team to give life to their vision. Together, we brainstormed ideas, based on which I created a brand design for the newly established IT company. Beyond the creation of the logo, brand colors, and fonts, my involvement spanned the entire spectrum of marketing materials.

The vectano GmbH is the product of 4 established IT companies who fusioned into one. Therefore, vectano currently has 5 offices across Germany and focuses on Microsoft 365 and cybersecurity solutions. Their main focus: relax, and leave the IT worries to us. Their slogan: Freedom designed by IT.

stand out: step away from industry that has "obvious" logo choices such as security shields, cloud, wifi etc

show core characteristics of teamwork, intelligence, sympathy and approachability

provide logo, typography and brand colours along with other branding material

The memorable parrot logo, a product of collaborative brainstorming, encapsulates vectano's essence in a way that sets it apart from other IT companies. This distinctive symbol isn't just a logo; it's a commitment to being more memorable and approachable in an industry often characterized by uniformity.

From the vibrant Honolulu blue to the playful Fun Green, I selected colors that break free from the traditional IT palette. While I took the reins in shaping the entire corporate design, the vectano team's collaborative spirit was invaluable. Their insights and brainstorming sessions turned a mere logo into a symbol of innovation and approachability. We wanted a logo that lingers in minds, that breaks the mold of typical IT businesses. The parrot, with its intelligence, sociable nature, and a touch of playfulness, became the perfect embodiment of what vectano stands for.

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