For wandfarb.de, company specializing in natural paints and DIY tools, I developed a visually appealing online shop using Shopify to showcase their products. Additionally, I implemented SEO strategies, managed Google Ads, and established shipping services, ensuring a seamless shopping experience for customers across Germany, Austria, and Switzerland.

Wandfarb.de is powered by Farbhaus Malerhandwerk, a renowned sustainable painting business based in southern Germany (I also manage their social media presence). With a commitment to eco-conscious practices, Farbhaus specializes in natural building materials, including clay, lime wash, and the ancient Tadelakt clay technique. Notably, Farbhaus has contributed to projects such as the Adidas Terrex store in Munich, showcasing their expertise in creating architecturally stunning and environmentally friendly spaces.

Tasked with creating an online platform for wandfarb.de, I focused on building an intuitive website that highlights their sustainable paints and tools while optimizing for search engines. My responsibilities also included setting up shipping logistics and establishing an affiliate program to expand the shop's reach.

Since the launch of the website in October 2023, wandfarb.de has experienced remarkable success, averaging 70 orders per week, surpassing the initial goal of 30 orders per week. The implementation of SEO strategies, Google Ads, and a user-friendly interface has contributed to increased visibility and sales, solidifying the shop's position in the sustainable DIY market.

I created all graphic elements on the website, crafting mockups to showcase each paint tone within a room setting, offering customers a vivid visualization of the final look. Additionally, I coordinated with photographers to ensure high-quality product photography, enhancing the overall aesthetic appeal and user experience of the online shop.

Check the shop out online: www.wandfarb.de