Nôm - Branding for Vietnamese Restaurant

NÔM is a modern Vietnamese restaurant where tradition meets contemporary flavor. The brand identity I created reflects this balance, combining bold typography with organic shapes to evoke a sense of authenticity and freshness. The logotype features clean, robust lettering with natural curves. The apostrophe in NÔM is stylized as a traditional Vietnamese hat, adding a unique cultural touch to the design.

To bring the brand to life, I used a vibrant color palette of burnt orange and cadet blue. These colors were chosen to reflect both the warmth of Vietnamese hospitality and the modern elegance of the restaurant’s atmosphere.

The branding extended to menu design, ensuring a cohesive and memorable experience for NÔM’s customers. The menus incorporate the same bold colors and organic elements, blending tradition and modernity in a way that feels fresh and authentic.