The Search Standard — Kajabi Course, Website & Brand Development

Client: David Lefcourt, The Search Standard Platform: Kajabi Year: 2026 Services: Sales page design · Visual design · Course architecture · Kajabi development · Offer launch

David Lefcourt has spent 25 years in executive search, 18 of them running his own desk. Along the way he worked out a method for independent recruiting, and he wrote most of it down. When we started, he had a large body of material for his program, The Sovereign Recruiter: Master Program. It teaches independent recruiters to build a search business on direct communication, structured process and disciplined execution.

The content existed. The product didn’t. Recruiters needed something they could find, understand, pay for and then actually work through.

That left two problems to solve:

How do you sell a program this broad to someone who has never heard of it?

How do you organize this much material so students can find what they need without getting lost in it?

I didn’t start with layouts. First I read David’s material, then talked with him about how the parts fit together, who the program is for and what a student should be able to do by the end of it.

Everything that followed came from that. David’s material isn’t a pile of lessons. It describes how to run a recruiting desk, from market mapping through to placements, and then doing it again. So we presented it as an operating system for independent search. That idea became the headline of the sales page.

The Search Standard sells through one long sales page in Kajabi. I worked on every part of it: what goes on the page and in what order, the layout and design, and the launch. A visitor arriving cold has to understand a substantial program and decide whether to enroll, without leaving that page.

The page opens with the positioning and puts David on camera right away, in a sales video I helped edit. His track record sits directly below: 25 years in executive search, 18 years independent, still an active operator. Visitors meet the person before they read about the method. From there, the page sets out the problem the program addresses, how the method works and what a student gets on enrollment.

Scope:

Page structure: what goes on the sales page and in what order

Messaging and content hierarchy

Layout and design, responsive on desktop and mobile

Sales video editing

Diagrams designed for the page

Offer setup, checkout and payments

The biggest decision was how to structure the course.

Not every student uses the material the same way. A recruiter who has been independent for ten years might only want help with client development. Someone newer will want to go through all of it in order. A standard “Module 1, Lesson 1” sequence suits the second student and gets in the way of the first.

So we built the course around six pathways. Each pathway is its own way into the material, and students start wherever their business needs attention. Around the pathways sit:

A Welcome Hub that orients new students

Foundation Documents that set out the core method

An Addendum Knowledge Base for reference material

A student can work through everything from start to finish, or come back six months later and go straight to the part they need. The course works both as a course and as a reference.

I built the course on Kajabi’s Momentum theme. It holds written lessons, downloadable resources, video and audio. I organized all of it into the structure above and set up the navigation between the pathways, the foundation documents and the knowledge base. I also worked on the audio resources that go with the lessons.

I designed all of the project’s visuals as well, including the course diagrams. The search desk framework and the Solo Sovereign Recruiter model each put one part of David’s method on a single page, so students can see how the pieces connect before they get into the detail.

Because the visuals all came from one designer, the sales page, course dashboard, lessons and downloads look like one product. A student who has just paid doesn’t feel they’ve landed somewhere else.

Before launch I tested the whole customer path: arriving on the sales page, checking out, getting access and opening the course materials. The program launched and is taking paid enrollments.

The Search Standard went from a large collection of training material to a working online business. One page explains the program and takes payment, and the course behind it works from start to finish or as a reference.

Looking back, the most important part of the project was the time spent understanding David’s method before I designed anything. The course structure and the sales page both grew out of that.