Pacific Flying Club needed a full website rebuild. Their content had grown over the years, and the old structure made it hard for visitors to find the right information. The site also didn't reflect the scale of their operation or the quality of their training.

I redesigned the entire site from the ground up.

Clear user paths for new students, current students, and international applicants

Faster site performance

Modern layout with strong visual hierarchy

Better organization of large amounts of aviation content

Easy updates for staff

New visual layout using a clean grid structure and consistent colour

Full navigation redesign focused on user intent

WordPress built with custom templates for courses, fleet, simulators, and instructor profiles

Reworked home page centred on student experience, credibility, and clarity

High-contrast typography to improve readability

Image optimization and speed improvements

Mobile layout that matches the intent of each page

Integration of blog, news, and announcements to support SEO

New multi-level menu that separates flight training, program details, fees, and resources

Dedicated pages for aircraft, with photography, specs, and student-friendly descriptions

A reorganized international section to simplify application steps

Rebuilt admissions flow with clear CTAs

Standardized formatting across all pages for a consistent brand feel

Visitors find key information faster

Lower bounce rate due to cleaner content flow

Easier updates for staff since everything uses reusable blocks

Stronger brand presence that matches a respected Canadian flight training school

I focused on clarity over decoration

I reduced friction in every step a prospective student takes

I built the site so their team can maintain it without breaking the layout

I used a visual style that reflects discipline, safety, and professionalism

If you're looking for a WordPress designer who handles both structure and design with the same attention to detail, I'd be happy to talk.

Alongside the complete redesign, I also built the digital infrastructure PFC needed to manage memberships and online submissions more efficiently.

Designed and developed a streamlined online membership system to replace scattered PDFs and manual processes

Integrated conditional logic so applicants only see fields relevant to their program or training stage

Ensured secure data handling with proper form architecture, SSL enforcement, and spam protection

Connected form submissions to internal workflows, making it easier for staff to manage applications and follow-ups

Created modular form components so the team can duplicate, edit, or expand forms without breaking layout or function

Students and pilots can complete membership steps online without printing documents

Staff save time—every form routes cleanly to the correct department

Processes became traceable and consistent, reducing errors and back-and-forth

The membership experience now matches the professionalism of the overall redesign

This work completed the ecosystem: a modern website, a clear navigation structure, and a membership system that actually supports how the club operates day-to-day.