Built with Kajabi
Kajabi Course Build: Global Vegetarian Cooking Program
Andre Somov
Global Vegetarian – Branding, Website & Online Course Development
Overview
Global Vegetarian is a plant-forward cooking brand created to make healthy, Indian-inspired vegetarian cuisine accessible to home cooks everywhere. The project required a complete digital presence — from brand identity to a functional Kajabi website to a full multi-module cooking course with professionally produced video lessons.
I handled every creative and technical component: logo design, visual branding, Kajabi website build-out, video production, and course development.
1. Brand Identity & Logo Design
Global Vegetarian needed a visual identity that felt warm, approachable, and rooted in the calming philosophy of healthy living.
I designed a clean, modern logo built around balance and simplicity — reflecting the brand’s focus on mindful eating and harmony with food.
Brand deliverables included:
Primary logo and alternate marks
Brand colour palette
Minimal, nature-inspired visual style
Typography and layout direction are used across the site and course materials
The branding became the foundation for all product pages, course elements, and marketing content.
2. Website Design & Development in Kajabi
Once the brand system was established, I designed and built the full website on Kajabi, creating a cohesive user experience that ties together free content, recipes, lead magnets, and course sales pages.
Website work included:
Custom homepage design with hero imagery and clear calls-to-action
Recipe and blog layout designs
Lead magnet setup (free e-book download)
Product cards and program overview pages
Account dashboard and course member area
Mobile-first responsive design
Kajabi backend setup, structure, and optimization
The final website is easy to navigate, visually consistent, and built to convert visitors into paid course members.
Inside of the video cooking course created in Kajabi.
3. Online Cooking Course – Design, Structure & Video Production
The core of the project was a 6-module cooking course with multiple video lessons inside each module. I created the entire learning experience from scratch — both visually and technically.
Course production included:
Lesson structure and module organization
Custom-designed course interface inside Kajabi
All video content:
Cooking video filming
Multi-camera videography
Editing and colour grading
Audio cleanup
Whiteboard-style explainer animations with voice-over
PDF recipe downloads and supporting materials
Branded thumbnails and graphics for each lesson
The result is a polished, easy-to-follow online learning environment that blends professional video with a clear, inviting course layout.
"Andre made an amazing website for us. The design is great, they developed all aspects of the website. Including the online course, marketing materials, emails and more. Even edited all my videos. Poissy Design gave us exactly what we were looking for: Graphic design, web development and fantastic customer service. I would highly recommend their team!!"
Parkash Bains, Global Vegetarian
Outcome
Global Vegetarian now has a complete digital ecosystem: a unified brand identity, a professionally designed Kajabi website, and a fully produced cooking course that continues to attract and educate students.
This project demonstrates end-to-end creative production — branding, design, web development, and video creation — all aligned to reflect the heart of the brand: simple, healthy, joyful cooking.
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Posted Nov 25, 2025
Designed and built the full Global Vegetarian cooking course in Kajabi, including layout, branding, structure, and user experience optimizations.
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Timeline
Mar 25, 2016 - Nov 25, 2018
