Case Study | Service(s): Logo Design

Scarlet Silk is a brand that celebrates sensuality, confidence, and self-expression through luxurious, seductive lingerie. Designed for women who embrace their desires, each piece blends elegance, comfort, and allure, crafted with premium fabrics and intricate details to enhance both beauty and confidence.

Seeking a logo that embodies its bold and sophisticated essence, Scarlet Silk approached me for a logo design that reflects passion, femininity, and luxury. The goal was to create a visual identity that captures the intimacy and empowerment at the heart of the brand while ensuring versatility across its growing presence.

The Scarlet Silk logomark captures sensuality and elegance, featuring a lingerie-inspired icon with the initials ‘S’ and ‘S’ subtly integrated. Its curvaceous form mirrors the graceful female silhouette, symbolizing confidence, intimacy, and luxury, perfectly embodying the brand’s essence.

The Scarlet Silk wordmark is crafted using the Hurricane font, refined with subtle tweaks to enhance its fluidity and elegance. Adjustments were made to match the shape and angle of the logomark, ensuring visual harmony between the two elements. The graceful curves and flowing strokes echo the sensuality and sophistication of the brand, creating a seamless blend of boldness and femininity in its identity.

The color palette features,

Fire Engine Red for passion and boldness

Amber Yellow for a luxurious golden touch

Pure White and Pure Black for added versatility.

For typography,

Garamond Regular is suggested as the primary font for its timeless elegance.

Sofia Sans Semi Condensed as the secondary font, offering a modern contrast.

The Scarlet Silk logo board showcases the logomark on both light and dark backgrounds in various color variations, ensuring adaptability across print and digital platforms. Additionally, it includes combinations of the wordmark and logomark in both horizontal and vertical layouts, offering flexible branding solutions while maintaining a cohesive and elegant visual identity.

In addition to the logo design, extra branding elements are provided to enhance Scarlet Silk’s visual identity.

A brand-specific pattern was created using the logomark, forming a seamless, flowing ‘S’-shaped motif, perfect for packaging, marketing, and digital usage.