Case Study | Service(s): Logo Design

Print Yantra was founded with a passion for Indian art. Inspired by Alpana designs, the brand revives this fading tradition through modern printing. It blends heritage and craftsmanship with high-quality prints, offering home décor, wedding invitations, fabric, and much more. With a strong focus on sustainability, it uses eco-friendly inks and materials to honor both tradition and nature.

As the brand evolved, Print Yantra sought a refreshed logo that truly reflected its essence. They approached me to redesign their visual identity, ensuring it captured the blend of tradition and craftsmanship at the heart of their brand while strengthening their presence across digital and physical platforms.

As Print Yantra evolved, they sought a refreshed logo reflecting their essence. They approached me to redesign it, capturing their tradition and craftsmanship while strengthening their presence.

The Print Yantra logo is a fusion of art, tradition, and craftsmanship, capturing the brand’s deep connection to Alpana designs and printing expertise. At its core, the letter "P", crafted in the Alpana style, represents the brand’s initial while embodying the elegance of traditional Indian motifs. Enclosed within a box, it symbolizes a printing page or paper, highlighting the brand’s foundation in print. Surrounding the box, intricate Alpana patterns extend outward, reinforcing the essence of cultural artistry and creativity.

The balanced composition ensures symmetry and harmony, making the logo visually appealing across digital and physical applications. Its structured yet fluid design reflects the perfect blend of heritage and precision that defines Print Yantra.

The Print Yantra wordmark is designed for clarity, elegance, and cultural relevance, complementing the intricate logomark. Using the Grey Qo Regular typeface, it strikes a balance between traditional craftsmanship and modern sophistication. The letterforms are carefully spaced and proportioned to ensure readability and harmony with the logo mark. The type’s refined curves and structured form enhance the brand’s identity, seamlessly pairing with the Alpana-inspired design. This thoughtful combination creates a cohesive and versatile branding element that works effortlessly across print, digital, and packaging applications.

As an added value, a brand color palette is suggested, featuring-

Antique White, symbolizing the Khori Mati (clay), the base of Alpana art .

Pure Red, representing red soil and Sindur, both deeply tied to Indian traditions.

Pure Black and Pure White for creating additional contrast.

Typography recommendations are provided,

Grey Qo Regular as the primary font for its elegance and uniqueness

Libre Baskerville Bold as a secondary font, reflecting the craftsmanship of printed text.

The Print Yantra logo suite is designed for versatility across various platforms. It includes the primary logomark and a simplified version, which retains the Alpana-style "P" without the surrounding details, ensuring clarity in smaller uses. The suite also features logomark-wordmark combinations in both vertical and horizontal layouts, offering flexibility in branding. Additionally, the wordmark comes in two variations—one standalone and another with a subtitle, allowing for adaptability while maintaining a cohesive brand identity.