Year: 2024 | Service(s): Logo Design, Brand Identity & Web Design

Botanic Wish is a Shopify store dedicated to delivering vibrant, high-quality plants that transform spaces and uplift moods. With a seamless online shopping experience, it connects plant lovers with carefully curated greenery. The brand’s goal is to make plant shopping effortless, inspiring a greener lifestyle through a visually appealing, user-friendly design.

At Botanic Wish, the founder, Joy Narayan Sarkar, envisions a world where everyone can experience the joy of greenery, no matter where they are. With a passion for nature and a commitment to sustainability, Botanic Wish is more than just a store—it’s a movement to create greener, happier spaces.

The Botanic Wish logo blends nature’s magic with a sense of wonder. The logo mark features a magic wand with two leaves, symbolizing growth and enchantment. Surrounding stars reinforce the wishful, aspirational essence of the brand, making it feel inviting and full of possibility.

A key detail lies in the negative space within the leaves, where the main veins form a smiling curve, reflecting the brand’s friendly, approachable nature.

The design follows precise symmetry, ensuring balance and harmony. In the structured version with guidelines, aligned elements create stability and elegance, making the logo versatile and polished.

The Botanic Wish wordmark uses League Spartan Semibold, a bold and modern typeface that ensures clarity and impact. Subtle modifications seamlessly integrate elements from the logo mark, strengthening brand identity. In "Botanic," the letter "i" is crowned with the two leaves from the logo, reinforcing the botanical essence. In "Wish," the letter "i" is transformed into the magic wand, echoing the whimsical charm of the logomark. These thoughtful details create a cohesive and recognizable visual identity, ensuring a perfect balance between typography and imagery while maintaining symmetry and harmony across all brand applications.

The Botanic Wish logo board ensures versatility, featuring both the logomark and wordmark on light and dark backgrounds for seamless use across various applications. With balanced design and strong contrast, it maintains clarity and impact in any setting, making it perfect for print, digital, and packaging.

The Botanic Wish color palette blends nature and enchantment. Shamrock Green and Pastel Green, along with their gradient, represent the botanic essence, while Picton Blue and French Blue, with a matching gradient, capture the wishful, magical spirit. Night Black and Pure White provide contrast for versatility.

For typography, League Spartan ensures a bold, modern look. Bold is used for headings, Semibold for subheadings, and Medium for body text, creating a clean, structured, and cohesive brand identity.

The Botanic Wish icon pack features plants, flowers, seeds, a shopping bag, plant pot, growth time, water, sun, and fertilizer icons, capturing key gardening elements. Designed for clarity and versatility, each icon is available on light and dark backgrounds, ensuring seamless integration across digital and print applications while maintaining the brand’s aesthetic.

The Botanic Wish pattern, made from leaves and stars, symbolizes growth and magic. Its balanced design enhances packaging, merchandise, and digital use, ensuring a seamless, elegant brand presence.