I independently led the marketing strategy and execution of end-to-end campaigns for the Filogix business (a web-based mortgage technology app), including overseeing the marketing budget.

I managed external vendors and internal teams to develop high-impact marketing assets, including thought leadership content, whitepapers, campaign pages, videos, webinars, and brochures.

Key achievements include launching a new product page and campaign, managing and updating existing web presence, driving partnership campaigns for the Filogix Marketplace (a cloud-based platform), and executing a successful upsell campaign that resulted in 250+ new user sign-ups and 100+ product upgrades.