At Finastra, I developed and executed global marketing campaigns for lead generation and lead progression, driving significant qualified leads to sales pipeline. I played a key role in scaling marketing efforts across regions, optimizing campaign effectiveness, and supporting strategic initiatives, ultimately driving business success and engagement across key markets.

I developed strategic data-led reports for leadership, providing insights on global campaigns and webinars, budgeting, lead lifecycle measurement, and Quarterly Business Reviews (QBRs) materials.