Strategic marketer and collaborative leader, with a proven track record of driving global marketing campaigns and working closely with leadership to deliver data-driven marketing strategies.
Skilled in integrating cross-functional marketing tactics to deliver high-performing measurable campaigns.
Key achievements include supporting the 2024 M&A Report campaign, including top-tier media coverage (Bloomberg, WSJ, NYT), increasing YOY report page views by 12%, and boosting social engagement by 15%. I also spearheaded Bain’s first always-on for the digital practice, engaging 400+ priority companies and increasing traffic by 35%.
I optimized internal processes, creating a budget tracker, reporting dashboards, and briefing templates that were later adopted by other marketing teams.
I bring a data-driven, strategic approach to global marketing, enhancing visibility, engagement, and growth through impactful, integrated campaigns.
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Posted Feb 10, 2025
Led high-impact global campaigns, enhanced brand visibility, optimized marketing processes, and drove strong audience engagement.