Traditional DeFi and philanthropy platforms often overwhelm users with dense data, cryptic navigation, and a lack of personalization, leading to high drop-off rates. For DOTARE, we needed to address intimidation from blockchain jargon, ensure seamless responsiveness across devices, and highlight "impact" in a visually engaging way—without gimmicks. Research from 15 user interviews and competitor benchmarks (like Uniswap and Gitcoin) revealed that 70% of users craved simpler flows for pledges and yields, while personas like benefactor Christopher sought motivational elements to feel their contributions matter.