Fasten — Dealership Loyalty Dashboard (UX · Rewards Analytics)
Appsylvania
At Appsylvania, we redesigned Fasten's SaaS dashboard for automotive dealerships, integrating customer spend analytics across auto (e.g., fuel, parts) and non-auto categories (e.g., food, clothing), EV vs. fuel sales tracking, geo-targeted signups, and AI-assisted offer creation for loyalty rewards like Fasten points. This no-code tool empowers dealerships to run personalized campaigns, boosting customer engagement and redemptions. Delivered in Q3 2023 for scalable auto-rewards platforms.
Challenge
Dealerships faced fragmented insights into customer spending (via Fasten Visa Card data), manual offer generation for rewards like tune-ups or gift cards, and limited targeting for segments like SUV owners >3 years. Legacy tools missed EV transition trends and real-time ROI on campaigns, hindering loyalty program growth.
Design Process
Dashboard
Wireframed modular, intuitive UI in Figma.
Iterated with 10 user tests for seamless navigation and mobile compatibility.
Innovations: Predictive EV/fuel line charts; color-coded spend bars (e.g., Fuel $2000); AI offer generator with text editing, scheduling, uploads, and targeting (eligibility, location); radius-based signup maps.
Reporting
Solutions Delivered
Main Dashboard: EV/Fuel sales trends; spend categories (Clothing $500 to Service $900); top campaigns (e.g., Oil Change $18, Test Drive $32).
Offer Creation: AI drafts for rewards (e.g., 1000 points for EV test drives); fields for groups, thresholds, and dealerships.
Admin Overview: Earnings ($201.6k), signup charts/maps (50-mile radius), category breakdowns (e.g., Insurance $1100, Gas $790).
Offer Creation
Ready to elevate your SaaS product with intuitive, data-driven designs that drive real results? Partner with Appsylvania for custom UX/UI solutions in auto-tech, loyalty platforms, and beyond. Book a free consultation on Contra today and let's accelerate your growth!
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Posted Oct 28, 2025
Designed Fasten's SaaS dashboard for automotive dealerships, enhancing customer engagement and loyalty rewards.
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Timeline
Jul 1, 2023 - Sep 30, 2023
Clients
Fasten
