100k followers & a fully-booked coaching calendar in 12 months

Content Creator

Copywriter

Social Media Marketer

Canva

Grammarly

Hemingway App

Client background:

The client is a holistic nutritionist who identifies and treats the root cause of health issues rather than the symptoms. She markets her coaching services on Instagram, TikTok, and YouTube. She wanted help with content, copywriting, captions, hashtags, blogging, design, video editing, and managing her social media profiles. She also wanted to increase her clientele through content.

Challenge:

The client's social media profiles were outdated and without a theme. Her pages were unprofessional and didn't contribute to shining a light on her holistic health expertise. Her Instagram highlights were incoherent. She posted mostly food recipes without a defined content strategy, and they did not resonate with the target audience. This was why she had a couple of clients sometimes and sometimes none for months. The copywriting wasn't customer-focused, and most posts had no clear CTA. The website had no blog.

Client's Instagram feed before:

Graefullwellness partnered with us to redefine her content strategy that met her business needs.

We followed a comprehensive process that included consultation, profile audit, content strategy crafting, content calendar planning, batch content creation, social media profiles, and website management.

Redefining goal:

Together, we and the client redefined her business goal: to get 50 coaching clients in the next 12 months purely through organic content marketing.

Target audience research:

We thoroughly researched the client's target audience. We understood the client's potential prospects' pain points, struggles, dreams, goals, behaviors, etc.

Competitor analysis:

We analyzed her competitors and how they were branding their services to make sure the client was ahead of her competition.

SEO Audit of the website:

We performed keyword research and optimized the client's website for SEO. We made sure each website page was search-engine friendly.

Social media profiles audit:

We optimized the client's social media profile bio and incorporated keywords so her profile ranked on search engines. We also optimized her highlights to make it easier for her potential clients to navigate her strengths.

Crafting a content strategy:

We carefully and with thorough research, crafted a content strategy. We made sure it is customer-focused. We focused more on short video content and less on photo-based.

Creating a content calendar:

We used Trello for project management.

Consistent posting on social media:

The client sent us draft videos, and we edited them using InShot and CapCut. We made sure they were engaging and used trending audio to give her content more reach.

Consistent posting on website blog:

We consistently posted every two days on Instagram and two blog posts each month on the website.

Management:

We continued to manage her profiles and perform community engagement twice daily.

Metrics analysis:

We kept analyzing social media metrics: the number of new followers, link click-through rate, number of clients gained per month, and other Key Performance Indicators (KPIs).

We continued to revise and improve over the months and doubled down on what worked.

Results:

The content is well-received by thousands of people.

Gracefulwellness gained more than 70k followers on Instagram in 12 months.

She closed 42 clients in total.

Her calendar was fully booked for two months straight.

Her reels continue to reach 10k-600k people.

Conclusion:

The partnership between Gracefulwellness and Aiman Nisar resulted in gains beyond expectations. We continue to work together to coach more people by educating and inspiring them on a holistic health approach.