Client Acquisition through SEO

Hi, My name is Aiman Nisar. I’m a Microbiologist turned Copywriter turned Founder. And this is how Google became my #1 client acquisition channel.

This is a case study on my freelancing success journey as a service-based business. The purpose of this case study is to guide you, the business owner, of the lost potential of SEO to hopefully, one day, help you incorporate this in your marketing strategy.

So I started freelance copywriting back in September 2020 and chose “Life Sciences & Biotech” as my niche, because of two primary reasons:

I have an educational background in Life Sciences. I could understand scientific terminologies and write compelling copy around complicated topics.

There has always been a sufficient need for jargonless and clear copy in the Biotech space because most Biotech content is highly technical and difficult to understand by non-medical folks like potential investors.

Now I needed a portfolio website to look more professional. I set one up and wrote its copy.

The domain I chose was: www.aimanthecopywriter.com (no longer available)

I put my SEO and copywriting skills to use while writing the 5-paged web copy, revised it multiple times, published it online, and forgot about it.

I googled “biotech copywriter”.

And, there was my website ranking in the Google featured snippet, and also below that.

Seeing my website on the top of the page, above my competitors was the best feeling ever.

I then googled “life science copywriter”, and the results were the same.

My website was ranking #1 on the first page of Google for the top search phrases my potential clients from North America, Europe, and East Asia use, to look for Biotech copywriting services.

They were low-volume, yet high-intent keywords.

I double-checked my rankings through VPN and a good website called isearchfrom.com, which further proved my rankings in regions like the USA, Indonesia, etc.

Here are the pictures:

I learned social media pages can rank on search engines as well, so I optimized my LinkedIn headline, Instagram name, Twitter, and Pinterest profiles, and ranked all of them on Google’s first page.

which still ranks internationally on Google for multiple keywords, to this day, and is a continuous source of inquiries to me.

As you can see, most of my website visitors came from organic search, about 130 every month.

This is a bad number for a product-based business. But for a service-based freelance business like mine, 130 potential clients per month visiting my website is an excellent number.

I just needed to convert them.

And I did...

I wrote short paragraphs, esp bullet points.

I made it easy to navigate through the website and worked on UX too.

The website’s bounce rate was somewhere between 25-45%.

Below every page was a clear CTA, to lead the visitor to the next one, and so on till the contact page.

On the contact page, I put a contact form, where it was compulsory to answer one question:

“Where did you hear about me?”

And that’s when I started tracking my prospect's footprints.

Here are the responses I got:

And many more per month:

It involved

SEO

Copywriting

SEO auditing

SM SEO optimization

Google search console

and, some of our top-secret sauces

Whether your goal is:

brand awareness

brand authority

lead generation

client acquisition

I got you.

Inbox me now to get started.