Brand awareness through a descriptive 3500 words MedTech article

Aiman Nisar

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Infographic Designer

Content Writer

SEO Writer

Ahrefs

Canva

Grammarly

Company:

NuMedTechs - Nuclear Medicine & Molecular Diagnostics

Service Provided:

SEO Blog writing + infographics design

Objective:

To build a descriptive narrative of the PulmoBind biomarker’s potential.

End-goal:

Brand awareness
Lead generation (to invite strategic investment partners by exhibiting our interest in them to explore this opportunity)
Educating existing leads.

Process:

Helped in brand awareness, launching revolutionary tech ‘PulmoBind’ by writing a descriptive blog article (compelling and SEO-friendly) and crafting eye-catching infographics for the readers' visual appeal.

Additional work:

▪ I collaborated with their website developer in building a website, designing the company's logo, advising on landing page design, brand color, and tone as per reader's psychology, & and user experience
▪ I also advised on B2B content marketing, social media marketing, and sales funnel-building tips

Results:

✅ Prospects (govt. organizations in Indonesia, Singapore, and India showed partnership interest) and leads (from Europe and the US reached out).
✅ One lead offered to invest $6M for climate change PulmoBind application research (excluding others).
✅ Blog post ranked on the first page of Google for primary keyword: "Pulmobind biomarker"
✅ NuMedTechs moved beyond Pulmobind.
✅ NuMedTechs expanded into pioneering an industry-disruptive NMMI diagnostic technology which will be the cornerstone of a pulmonary vascular disease vertical build-out. When globally scaled, it will feature up to eight (8) NMMI-type products, therapeutics, devices, and Artificial Intelligence adaptations. Independently, and in collaboration, they will exceed patient healthcare standards around the world.

Note:

The article is no longer available on the numedtechs.com.
Click below to read it:

Complements:

"You created a very informative and illustrative presentation. I like the way you approach the subject matter with references and illustrations any medical professional would appreciate for thoroughness and understanding." - M. D. Billy (CEO NuMedTechs)

"The article reads very well for both a non-scientific audience and professionals in that field. It is certainly comprehensive." - Tim Montagu (Director, Finscoms)

"Although I have no medical background, I read the article on PulmoBind Biomarker and found it very exciting and inspiring." - (Founder, CryptoX Hong Kong)

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Posted Mar 4, 2024

This is a case study on how I helped a MedTech startup raise brand awareness and educate potential investors through one blog.

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Infographic Designer

Content Writer

SEO Writer

Ahrefs

Canva

Grammarly

10+ Inbound Leads through one SEO Article on Medium
10+ Inbound Leads through one SEO Article on Medium
Client Acquisition through SEO
Client Acquisition through SEO
My personal brand on LinkedIn has currently over 3000 followers
My personal brand on LinkedIn has currently over 3000 followers
Healthcare blog posts
Healthcare blog posts