Pharmacy and I is a UK-based pharmaceutical consultancy that partners with GP practices to deliver expert clinical pharmacist support. Our task was to design and develop a professional website that would serve as the digital face of the business — clearly communicating their services, building trust with potential partners, and supporting their expansion.

The goal was to create a modern, credible, and scalable website that would position Pharmacy and I as a trusted pharmaceutical consultancy, attract new GP partners, clearly communicate their services, and support the company’s growth and expansion across the UK healthcare space.

We needed to translate complex healthcare services into a clean, easy-to-navigate digital experience. Key challenges included structuring content for clarity, maintaining a professional yet approachable visual identity, and ensuring the site was optimized for performance, scalability, and future updates.

To address these challenges, the following solutions were implemented:

Clear Content Architecture: Organized service offerings and company information into a logical, user-friendly structure.

Professional Visual Design: Used a clean, modern aesthetic to reflect credibility while staying approachable for diverse audiences.

Collaboration with Client: Worked closely with the client to align the design with their brand and regulatory expectations.

Key Learning: Simplicity, clarity, and structure are essential when designing for specialized industries like healthcare—especially when aiming to convert professional audiences.

The website helped Pharmacy and I establish a strong digital presence that aligned with the quality of their services. Within the first 3 months post-launch, the client reported:

2x improvement in average time spent on site, showing better engagement

Faster onboarding of new GP partners due to clearer service presentation

100% mobile responsiveness, ensuring smooth access for users across devices

The new platform not only enhanced their credibility but also gave them a scalable and easy-to-manage foundation to support continued business growth and expansion across the UK healthcare sector.

Check out the link to the live website here: