FunZ App Copywriting & Brand Messaging

Project: FunZ App - Copywriting & Brand Messaging

What the Brand Is About FunZ is a fintech platform that helps people manage their money smarter and faster. The app functions like a digital bank, allowing users to save, spend, and make transactions seamlessly. FunZ’s mission is to make financial management simple, secure, and enjoyable for everyday users.

Role

Content Strategist & Copywriter responsible for crafting the app copy, landing pages, and FAQs to make the user experience clear, engaging, and conversion focused.

Simplify financial terms and processes for everyday users.

Create copy that builds trust and drives app downloads.

Align in-app content and landing pages with FunZ’s brand voice and goals.

The app’s previous copy was too technical and formal for general users.

Needed a friendlier, conversational tone that still maintained credibility.

Required a consistent brand voice across app screens, landing pages, and FAQs.

Wrote app copy for onboarding screens, features, and in-app notifications.

Developed landing page copy highlighting FunZ’s convenience, safety, and ease of use.

Created Ticket Booking FAQs to improve user self-service and reduce support requests.

Defined a consistent brand tone that is approachable, clear, and human.

Delivered all copy decks, feedback notes, and optimization recommendations.

Helped improve user understanding and engagement within the app.

Contributed to a 45% boost in organic website traffic through clear and optimized copy.

Enhanced onboarding flow and user satisfaction with relatable microcopy and FAQs.

UX Copywriting

Brand Messaging

Content Strategy

Product Communication

Google Docs

Grammarly

Notion

Canva (for copy layout visualization)

Google Analytics (for content performance tracking)