Dropper App Copywriting & Brand Messaging

Project: Dropper App Copywriting & Brand Messaging

What the Brand Is About Dropper is a personal shopping and delivery app that allows users to order items from multiple stores and have them delivered quickly and conveniently to their doorstep. The platform focuses on speed, reliability, and ease, making online shopping and delivery seamless for busy individuals and businesses.

Role

Copywriter & Content Strategist: responsible for crafting engaging, user-friendly app and web copy that clearly communicates Dropper’s value proposition, features, and benefits while creating a relatable and trustworthy brand voice.

Develop clear, persuasive, and consistent copy for Dropper’s digital platforms.

Increase app downloads and user onboarding completion.

Strengthen brand messaging and build trust with new users.

Complex logistics processes needed to be communicated simply.

Existing content lacked emotional connection and persuasive CTAs.

The tone needed to balance professionalism with youthful energy.

Wrote concise, benefit-led app copy for onboarding screens, feature descriptions, and in-app prompts.

Crafted website and landing page copy that highlights Dropper’s convenience and reliability.

Developed marketing taglines and CTAs to drive installs and engagement.

Created a brand voice and tone guide to maintain consistency across all platforms.

Delivered copy decks ready for design and developer integration.

Improved user onboarding clarity and retention through refined in-app copy.

Enhanced engagement with strong CTAs and relatable messaging.

Helped establish Dropper as a friendly, modern, and trustworthy delivery brand.

App Copywriting

UX Writing

Brand Messaging

Content Strategy

Conversion Copywriting

Google Docs

Grammarly

Notion

Canva (mockups)

Figma (copy placement review)