SCFN/LUTH Website Content Writing & Brand Communication

SCFN/LUTH — Website Content Writing & Brand Communication

What the Brand Is About The Sickle Cell Foundation Nigeria (SCFN), in partnership with Lagos University Teaching Hospital (LUTH), is a leading non-profit organization dedicated to improving the lives of individuals living with sickle cell disorder through advocacy, research, and specialized healthcare services.

Role Content Strategist & Website Writer; responsible for writing and structuring the content for the organization’s new website, ensuring it communicates credibility, compassion, and clarity to diverse audiences, patients, partners, donors, and the general public.

Goal To redesign the foundation’s digital communication, making it informative yet human-centered. The aim was to create website copy that reflects the organization’s impact, builds trust, and makes information on sickle cell support easily accessible.

Challenges The previous website was text-heavy and lacked clear structure or emotional tone. Language was overly technical for non-medical visitors. The organization needed a balance between medical accuracy and public relatability.

Crafted web copy for all key pages; Home, About, Programs, Research, Donate, and Contact.

Created a brand tone and messaging guide emphasizing warmth, hope, and professionalism.

Simplified medical content into accessible, everyday language for patients and caregivers.

Structured content hierarchy for better readability and navigation flow.

Developed concise CTAs to encourage donations, volunteer sign-ups, and patient inquiries.

Delivered website content that reflects SCFN’s impact and mission clearly.

Improved accessibility and readability, especially for non-medical users.

Strengthened online trust and positioned SCFN/LUTH as a national authority on sickle cell advocacy and care.

Skills Used Website Copywriting, Health Communication Strategy, Audience-Centric Storytelling, Brand Voice Development.

Tools Used Google Docs, Grammarly, Notion, Google Drive (collaboration), and Canva (content layout visualization).