FunZ Website & Landing Page Content Writing
Bukola Aladesulu
FunZ — Website & Landing Page Content (FAQs, Ticket Booking, Landing Copy)
What the brand is about
FunZ Finance is a digital finance platform that helps people save, transact, and manage money more easily—like a friendly digital bank that simplifies everyday finance.
Role
Content Strategist & Website Content Writer: responsible for website copy, landing pages, and the ticket-booking FAQs to improve clarity, UX, and conversion.
Goal
Create clear, persuasive website content and FAQ resources that explain FunZ’s features quickly, reduce user friction, and convert visitors into active users.
Challenges
Product features and flows were technically described and confusing to general users.
Landing pages lacked focused CTAs and conversion-driven copy.
Support received repeated basic product questions that could be answered in a self-serve FAQ.
Solutions & Deliverables
Wrote SEO-aware website copy (home, features, how-it-works sections) that simplified complex fintech language.
Crafted conversion-focused landing pages with single-minded CTAs and benefit-led headlines.
Developed a Ticket Booking & Product FAQ section that anticipates user questions and guides next steps.
Aligned on-site copy with social campaigns and app messaging to ensure consistent user journey.
Supplied copy handoff files and implementation notes for engineers and designers.
Outcome / Impact
Contributed to a 45% boost in organic website traffic and stronger funnel clarity for new visitors (part of the wider FunZ growth efforts).
Improved clarity of product pages and onboarding flow, helping reduce user confusion and support back-and-forth.
Strengthened landing-page conversion potential by using focused CTAs and benefit-driven messaging.
Key skills used
Content strategy & UX copy
Conversion copywriting
FAQ & help-content design
Tools used
Notion, Google Docs/Sheets, Google Analytics, Canva (for mockups), basic SEO tools (keyword research)
Links:
Like this project
Posted Oct 10, 2025
Wrote FunZ website, landing pages & FAQs; simplified fintech terms, boosted clarity, and helped drive a 45% rise in organic web traffic.
