Anfani App - Brand Identity & Digital Growth Strategy

Anfani is a digital platform that helps people stay connected to the right opportunities. It allows users to discover, organize, and get reminders about scholarships, jobs, fellowships, and programs that match their goals. The app simplifies how people track and apply for opportunities,  ensuring they never miss out on what truly matters to their growth.

The goal was to build a distinct, credible, and engaging brand identity for Anfani while creating early online traction. The project aimed to:

Establish a clear visual identity and consistent brand voice.

Build early audience awareness and digital presence.

Drive user interest and engagement through content and storytelling.

Anfani was a new brand in a competitive space. The company had an innovative concept but no defined brand voice, identity, or digital footprint. The biggest challenge was standing out in a crowded market while communicating credibility and clarity to potential users.

Developed Anfani’s complete brand identity, including tone of voice, color palette, and visual direction.

Created a storytelling-driven content system that positioned Anfani as a smart, helpful, and reliable digital assistant.

Designed social media templates and growth strategy that emphasized simplicity and user empowerment.

Produced content that combined educational tips, opportunity insights, and lifestyle relevance.

Managed early launch campaigns that focused on awareness and engagement.

Established a cohesive brand identity that set Anfani apart in the market.

Grew to 300 followers and 29,000 views in just two weeks.

Boosted brand visibility by 60% within the first month of launch.

Built strong early engagement and recognition through visual storytelling.

Link: 29,000 views video

This project strengthened my ability to build brands from the ground up, transforming abstract ideas into visuals, voice, and strategy that connect emotionally and drive measurable results.

The branding and strategy positioned Anfani as a credible and modern service platform. In just weeks, the brand went from an idea to a recognizable presence with measurable growth, user engagement, and market readiness.