60 Minutes to a Podcast, Trailer and Shorts

Client: Ashwin G, creator of the Abt Podcast Industry: Consulting, startups, and MBA education What I did: Podcast editing, a 2-minute trailer, and YouTube Shorts

The Podcast had over 120 minutes of raw footage from conversations with consultants and startup leaders. It was full of good material on B-schools, MBA placements, consulting careers, and startup growth, but nobody was going to watch it as it stood.

The client needed it cut into formats people would watch: a full episode, a trailer to promote it, and short clips to reach new viewers. The editing also had to be fast-paced and high-energy, in the style of Alex Hormozi's videos, without losing what made the conversations worth hearing.

A full podcast episode, cut from 120 minutes of raw footage to 60

A 2-minute trailer to promote it

Several 60-second YouTube Shorts

Went through all the footage. I watched the raw material and sorted it by topic: B-schools, MBA placements, consulting careers, and startup growth. That showed me which moments were the strongest, and which would work best as standalone clips.

Cut the episode down. I trimmed the 120-minute recording to 60 by removing repetition and tangents while keeping the main ideas and the flow of the conversation. It still feels like a conversation, just a tighter one.

Built a trailer that makes you want more. I pulled the sharpest moments into a 2-minute trailer with quick cuts, bold text on screen, and music, aimed at getting people to watch the full episode.

Made Shorts that work on their own. Each 60-second Short opens on a strong moment and makes sense with no context. They have punchy edits, subtitles, and clear visual cues that keep people watching.

Kept the style consistent. Across everything I used fast cuts, energetic transitions, and bold text to emphasize key points, so the podcast, trailer, and Shorts all feel like they belong together.

The client got a full set of content from one batch of footage: an episode to watch, a trailer to promote it, and Shorts to reach new viewers. The edits kept a consistent, energetic style across all three formats.

Each format had its own job. The episode kept the depth, the trailer made people curious, and the Shorts pulled in new viewers. Having one editor handle all of it kept the pacing, style, and message consistent.