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MissionVet AI: Redesigning a Veteran-Focused Legaltech Platform
Anush | Foundrline
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What the client had to say
Really enjoyed working with Anush, very detailed and always communicated with me. Greatly appreciated!
Timothy Hellmers
Nov 11, 2025, Client
Posted Oct 25, 2025
Redesigned MissionVet AI’s website to make their AI-powered VA claim process clearer, faster, and more human — balancing automation with empathy for veterans.
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Timeline
Oct 18, 2025 - Nov 10, 2025
Redesigning a Veteran-Focused AI Platform for Trust & Clarity
Client
MissionVet AI
Industry
AI / LegalTech / Veteran Services
Challenge
MissionVet AI helps U.S. veterans prepare and submit VA claim documents using AI-driven tools. While their technology was powerful, the website lacked emotional resonance and user clarity. Veterans — often navigating stressful claim processes — needed reassurance, not just features. The challenge was to create a conversion-driven site that communicates speed and simplicity while building trust through accessible design and clear storytelling.
Solution
We delivered a full redesign focused on usability, emotion, and conversion:
Information Architecture — simplified the content flow into a 3-step claim journey with clear outcomes.
UI/UX Design — combined trust-oriented visuals (military tones, badges, testimonials) with clean layouts and legible typography.
Copywriting — reframed messaging around clarity and care (“Get your claim done right — the first time”) instead of generic AI phrases.
Visual System — introduced modular sections for proof, testimonials, and call-to-action blocks.
Web Development — built a fast, responsive experience optimized for veterans using mobile-first access.
Results / Impact
The redesign positioned MissionVet AI as a trusted partner for veterans rather than a faceless tech tool:
Simplified Messaging — clearer steps reduced confusion during onboarding.
Higher Trust Factor — human-first visuals increased session time and reduced bounce rates.
Stronger Conversion Flow — structured CTAs improved form completion and lead generation.
Scalable Design System — supports future product updates and campaigns.
Tags
UI/UX Design for AI Platforms
Copywriting & Storytelling for Trust-Based Brands
Accessibility-First Design for Veterans
Responsive Website Development
Conversion Optimization
Emotional & Empathetic UX
Scalable Modular Design System
SEO & Performance Optimization
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