MissionVet AI: Redesigning a Veteran-Focused Legaltech Platform

MissionVet AI

AI / LegalTech / Veteran Services

MissionVet AI helps U.S. veterans prepare and submit VA claim documents using AI-driven tools. While their technology was powerful, the website lacked emotional resonance and user clarity. Veterans — often navigating stressful claim processes — needed reassurance, not just features. The challenge was to create a conversion-driven site that communicates speed and simplicity while building trust through accessible design and clear storytelling.

We delivered a full redesign focused on usability, emotion, and conversion:

Information Architecture — simplified the content flow into a 3-step claim journey with clear outcomes.

UI/UX Design — combined trust-oriented visuals (military tones, badges, testimonials) with clean layouts and legible typography.

Copywriting — reframed messaging around clarity and care (“Get your claim done right — the first time”) instead of generic AI phrases.

Visual System — introduced modular sections for proof, testimonials, and call-to-action blocks.

Web Development — built a fast, responsive experience optimized for veterans using mobile-first access.

The redesign positioned MissionVet AI as a trusted partner for veterans rather than a faceless tech tool:

Simplified Messaging — clearer steps reduced confusion during onboarding.

Higher Trust Factor — human-first visuals increased session time and reduced bounce rates.

Stronger Conversion Flow — structured CTAs improved form completion and lead generation.

Scalable Design System — supports future product updates and campaigns.

UI/UX Design for AI Platforms

Copywriting & Storytelling for Trust-Based Brands

Accessibility-First Design for Veterans

Responsive Website Development

Conversion Optimization

Emotional & Empathetic UX

Scalable Modular Design System

SEO & Performance Optimization

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —

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