Objective:
To develop a creative and engaging social media strategy for Wakefit that is focused on organic growth, increasing brand awareness, and engaging their audience through relatable and value-driven content.
Scope:
Position Wakefit as a lifestyle brand that promotes comfort, better sleep, and work-life balance.
Leverage relatable themes like modern-day stress, sleep struggles, and productivity to drive engagement.
Deliverables:
A comprehensive organic content calendar tailored to Wakefit’s brand values and audience preferences.
Innovative content ideas for Instagram, Facebook, and LinkedIn to increase engagement.
A mix of formats, including relatable memes, lifestyle tips, and wellness-focused posts, to humanize the brand.
Impact:
Proposed strategies to establish Wakefit as a thought leader in sleep and lifestyle categories.
Content ideas designed to resonate with a broad audience while highlighting Wakefit’s products in an authentic way.