Objective: To develop a creative and engaging social media strategy for Wakefit that is focused on organic growth, increasing brand awareness, and engaging their audience through relatable and value-driven content.

Scope:

Position Wakefit as a lifestyle brand that promotes comfort, better sleep, and work-life balance.

Leverage relatable themes like modern-day stress, sleep struggles, and productivity to drive engagement.

Deliverables:

A comprehensive organic content calendar tailored to Wakefit’s brand values and audience preferences.

Innovative content ideas for Instagram, Facebook, and LinkedIn to increase engagement.

A mix of formats, including relatable memes, lifestyle tips, and wellness-focused posts, to humanize the brand.

Impact:

Proposed strategies to establish Wakefit as a thought leader in sleep and lifestyle categories.

Content ideas designed to resonate with a broad audience while highlighting Wakefit’s products in an authentic way.