Objective: To develop a targeted and data-driven media planning strategy for L&T, focusing on maximizing brand reach and engagement across multiple platforms, aligning with their marketing goals.

Scope:

Conducted thorough audience research to understand L&T’s target demographics and identify optimal media channels.

Created a media plan that blends traditional and digital strategies to boost brand visibility and product awareness.

Deliverables:

A comprehensive media plan that outlines optimal platforms, budget allocation, and campaign timelines.

Recommendations for creative formats, audience targeting, and ad placements to maximize ROI.

Data-driven analysis to track campaign performance and adjust strategies for continuous improvement.

Impact:

Designed a media plan that effectively integrated L&T’s objectives with audience behavior, resulting in higher engagement and visibility.

Provided a strategic approach to optimize media spend and improve overall brand positioning.