Social Media Inorganic for IIDE

Diya Jain

Graphic Designer
Brand Strategist
Social Media Manager
Canva
Google Ads
Instagram
Objective: To design and execute a high-performing social media ad strategy for IIDE, targeting aspiring digital marketers to drive enrollments for their programs.
Scope:
Created ad campaigns focusing on IIDE’s USP as a leading digital marketing institute, highlighting practical learning and industry recognition.
Targeted audiences through precise segmentation, focusing on students, professionals, and entrepreneurs seeking career growth through digital marketing.
Deliverables:
Comprehensive Meta Ads strategy tailored to drive leads and course inquiries.
High-quality ad creatives, including attention-grabbing visuals and persuasive ad copy that resonate with the target audience.
Recommendations for campaign optimization through retargeting and A/B testing for better performance.
Impact:
Proposed campaigns designed to boost awareness, generate high-quality leads, and position IIDE as a go-to digital marketing institution.
Ensured measurable ROI through targeted placements and performance tracking.
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