Objective:
To design and execute a high-performing social media ad strategy for IIDE, targeting aspiring digital marketers to drive enrollments for their programs.
Scope:
Created ad campaigns focusing on IIDE’s USP as a leading digital marketing institute, highlighting practical learning and industry recognition.
Targeted audiences through precise segmentation, focusing on students, professionals, and entrepreneurs seeking career growth through digital marketing.
Deliverables:
Comprehensive Meta Ads strategy tailored to drive leads and course inquiries.
High-quality ad creatives, including attention-grabbing visuals and persuasive ad copy that resonate with the target audience.
Recommendations for campaign optimization through retargeting and A/B testing for better performance.
Impact:
Proposed campaigns designed to boost awareness, generate high-quality leads, and position IIDE as a go-to digital marketing institution.
Ensured measurable ROI through targeted placements and performance tracking.