Brand Strategy for Zivame
Diya Jain
Objective: The project focuses on repositioning Zivame, a leading intimate wear brand, to enhance its appeal and align with evolving consumer expectations.
Scope:
Developed a comprehensive brand strategy that modernizes Zivame’s tone, messaging, and audience approach.
Explored methods to connect with key target demographics, emphasizing inclusivity, body positivity, and comfort.
Outlined marketing campaigns and social media strategies to boost engagement and brand awareness.
Deliverables:
A detailed branding guide defining Zivame’s visual identity, brand voice, and storytelling framework.
Proposals for innovative campaigns that resonate with modern customers while staying true to Zivame’s roots.
Impact:
Created actionable strategies to reinforce Zivame’s positioning as a trusted and empowering brand for women.
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Posted Dec 5, 2024
Developed a brand strategy for Zivame, enhancing inclusivity, modernizing messaging, and crafting campaigns to boost awareness and engagement.
